Dealership provides exceptional sales and service experience for consumers as a participant in the Marine Industry Certified Dealership Program
YARMOUTH, June 25, 2014 – Yarmouth Boat Yard of Yarmouth, ME recently completed the highest tier of the Marine Industry Certified Dealership (MICD) Program. As a Five Star MICD, Yarmouth Boat Yard has demonstrated a commitment to delivering an exceptional boat-buying experience to consumers at the retail level.
“At Yarmouth Boat Yard, we’re committed to customer service and quality work,” says Steve Arnold, Owner at Yarmouth Boat Yard. “We recognize the importance of maintaining these standards year after year.”
Achieving Five Star MICD status is a significant accomplishment, as Yarmouth Boat Yard had to meet a stringent set of industry standards designed to create continuous improvement across all dealership departments and develop measurable processes and procedures that consistently exceed customer expectations.
Founded in 2005 through a cooperative effort among boat dealers, manufacturers and engine builders, the MICD Program sets standards for all U.S. and Canadian marine dealers to strive for when it comes to customer service; sales, service and follow-up processes; human resources and employee training; and facility upkeep. The program is comprised of three steps, each of which is earned based on meeting a specific set of criteria comprised of 10 individual standards. Program compliance requires evaluation by an independent, third-party consultant and participating dealerships retain their Certified status for two years — after which time they are reevaluated and recertified.
Certification also includes a commitment by Yarmouth Boat Yard to adhere to a “Consumer Commitment.” This document, prominently posted inside the dealership, lets customers know what to expect when they patronize Yarmouth Boat Yard and outlines how they will be treated from the moment they walk in the front door to the time they exit — before, during and long after a sale is finalized.
“The MRAA provides dealers with a plethora of resources,” says Arnold. “The Five Star MICD status is a certification designed for success.”
For more information, visit YarmouthBoatYard.com or contact Steve Arnold at (207) 846-9050, email@example.com.
Yarmouth Boat Yard
We are located in beautiful Yarmouth Maine, right on the Royal River and minutes from Casco Bay. Yarmouth Boat Yard offers our clients a turn-key experience from new and used boat sales, new heated Service and Storage Center, Parts & Service department, showers and bathrooms and easy access to Casco Bay from one of our 150 boat slips.